WHITE CLAW
2025
How d’ya like them apples? White Claw asked us to create three videos for the launch of their brand-new Green Apple flavour—built around a spoof cider ad for April Fool’s Day. Firstly the teaser, not revealing a lot, but just enough for people to know something new (and exciting) was on the horizon. Featuring crisp can close-ups, liquid pours, and ASMR soundscapes. Then came the spoof ad, starting with a rolling apple to instantly draw the viewers attention, we then reveal the brand new ‘White Claw Cider’ before crash zooming into the ad. The final video was the pay-off, a short snappy video to reveal to the white claw drinkers what they’d been hoping for the entire time - Green Apple is HERE. Cue the raining apples. Three videos, zero actual cider, one successful April Fools!
Directed by Ted Clarke LNDN.
Produced and Graded by Katarzyna Przado LNDN.
Dop Michael Lloyd
1st Assistant Camera Max Quinton
Edited by Christian Radclyffe LNDN.
Read more on IMDB